Project Overview

We partnered with Lameise (Bashi Foods LLC) to execute a comprehensive digital transformation of their e-commerce platform. The goal was to evolve their online presence from a simple storefront into a premium, culinary-focused destination that reflects the “soul” of Middle Eastern spices. By integrating a vast repository of printable recipes and a streamlined shopping experience, the redesign aimed to bridge the gap between authentic traditional flavours and the modern home cook’s journey.

Bridging the Gap By integrating a vast, searchable repository of printable recipes with a streamlined shopping journey, the redesign was engineered to bridge the gap between authentic, traditional flavors and the needs of the modern home cook. We recognized that to sell a premium product, we had to provide the inspiration to use it. The project focused on removing the intimidation factor of exotic blends, replacing it with a guided, sensory-driven exploration that empowers users to bring the authentic taste of the Middle East into their own kitchens.